Entertainment

MAHESH Babu
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UTV signs on superstar Mahesh
10/ 9/2007
UTV MOTION Pictures is set to make a huge impact in the South Indian film industry after signing superstar Mahesh Babu.
Mahesh has been signed up for two productions, the first of which will go on the floors within the next six months.
Mahesh is one of the most bankable stars in Andhra Pradesh. His last film POKIRI, in which he played the lead, is the highest grosser in the history of the Telugu film industry.
In addition to this, UTV has signed a deal with Indira Productions, to co-produce two films, one of which will star Mahesh Babu in the lead role and has acquired the Andhra Pradesh distribution rights for one of the most awaited Telegu movies of 2007, ATITHI, which stars Mahesh alongside Amrita Rao. The film releases in October 2007.
Andhra Pradesh boasts of the highest number of movie theaters in the country. It has 2700 theatres spread across the state. Hyderabad alone has 150 theatres.
Said G Ramesh Babu,, producer of ATITHI: “ "This is the first time a corporate from the Hindi film industry is entering the Telugu film space in such a big way.
"With the great work UTV has done in Hindi films we are happy to get into an agreement with them.”
Siddharth Roy Kapur, chief operating officer at UTV added: "After our foray into the Tamil film industry with our first Tamil production due for release in September, we are happy to be making inroads into the Telegu film industry with these production, distribution and artiste deals.
“Mahesh Babu is one of India's foremost superstars and our association with him, as well as our co-production venture with Indira Productions coupled with our distribution acquisition of ATITHI, gives us a great launch pad in this very exciting market"
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