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Shobna & Dev in Corrie
We prefer The Bill
24/11/2006
ASIAN viewers find Coronation Street is a turn-off despite high profile characters like Dev and Sunni, according to a three-year academic study.
Researchers found the long-running soap was of "little interest" to
viewers of Indian, Pakistani and Afro-Caribbean origin.
The national study was carried out by Manchester University and the
Open University for the British Film Institute, which promotes
understanding and appreciation of Britain's film and television
heritage and culture.
The report looks at how factors such as ethnicity, class, age and
education affect TV and film viewing.
Researchers quizzed 227 people from the country's three biggest
ethnic groups, Indian, Pakistani and Afro-Caribbean.
It suggested people from ethnic minority backgrounds preferred
EastEnders to other soaps.
Professor Tony Bennett, from the Open University, said: "We did not
ask people if they disliked a programme. We asked what their
favourite three programmes were. All we know is Coronation Street
was not listed. It does not mean there is animosity towards it.
"I know full well Coronation Street has a rich history for wanting
to engage and reflect society."
In mainstream dramas, The Bill was very popular with all three
ethnic groups, BBC1 was favoured by people with an Indian
background, and Afro-Caribbeans and Pakistanis preferred Five.
A Corrie spokeswoman said: "Coronation Street has always had a
broad appeal and strives to give a true representation of northern
life while not losing sight of the fact it is a drama whose main
remit is to entertain. It is still the most watched show on
TV."
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For more on Coronation Street see http://www.corrieblog.tv
26/11/2006 at 12:23