A MANCHESTER Mosque has persuaded the UK's leading sex shop chain to abandon a product they claimed was an insult to the Prophet Mohammed.
The imam and elders at the Manchester Central Mosque were furious over a blow-up sex doll marketed by the Ann Summer's chain called 'Mustafa s..g'.
They complained to Summer's executives that Mustafa was one of the names of the Prophet Mohammed.
Members of the mosque and Islamic cultural centre on Upton Road, Hulme, said the sex toy caused Muslims "hurt and anguish".
After protests the sex shop chain revealed to Asian News that it was dropping the model, which has an Arabic-style face with a moustache, and bringing out a re-named version.
Ann Summers chief executive, Jacqueline Gold said: "Considering the current climate we have decided to change the name. The new name will be revealed at the end of April.
"The use of the name Mustafa was simply a play on words. We did not mean any offence by it.
"It was not particularly aimed at Asian or Arabian women but all women.
"When there was some publicity about the doll in London we were inundated by e-mails and calls from women wanting to buy it."
The Central Mosque Imam, Arshad Misbahi said: "Al-Mustafa means the Chosen One in Arabic. We were first aware of the doll when one of our members happened to have noticed it at one the stores in the Trafford Centre.
"This has caused many Muslim men and women hurt and disgust at such an obnoxious phrase."
"At first a spokesperson for the chain has said that this was political correctness gone mad. What a thing to say when they know they have hurt religious sensibilities."